Revenue dating industry 2016
In terms of age group, we still see the highest levels of usage among younger users.
Over a third of those aged 18-24, and a quarter of those aged 25-34 use Tinder, as well as one in five in the 35-44 bracket.
It works through a simple interface that allows users to swipe right to ‘like’ or left to ‘pass’.
The app was founded in 2012 in Hatch Labs, a startup incubator run by Inter Active Corp (parent company of Match Group), by Sean Rad (former CEO and chairman) and Justin Mateen (former CMO), who had met at the University of Southern California.
IAC is also responsible for dating sites Match.com, OKCupid, and Zhenai (China).
Curiously, the data doesn’t represent a straight line, with the lowest prevalence found among those in the ,000-,000 group.
In the UK, while more men still use Tinder, we’re far closer to parity than.